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Email: enquiries@uniqstats.com

*   STATE-OF-THE-ART WEBSITE VISITOR INTELLIGENCE SOLUTION


UniqStats is a next-generation website visitor intelligence solution. It uses data-mining techniques which means you have access to powerful querying capabilities unmatched by any other web analytics offering.



*   It can answer complex queries regarding your website visitors' behaviour or your online marketing initiatives.


*   It can provide indepth insights into your website visitors, including the manner in which they access your website - e.g. via normal computing devices, mobile devices such as smartphones and tablet pcs, and internet or web-connected TVs.


*   It gives accurate analysis that is multi-faceted, whether in broad terms or detailed insights, completely driven by, and adaptable to, the needs of your online business.


*   General trends or behaviour uncovered with initial analysis can also be followed up with focussed enquiry, to any depth or detail required.


Such a degree of querying flexibility is found in no other web analytic solution at the present.




*   BENEFICIAL OUTCOMES FOR YOUR ONLINE BUSINESS


UniqStats can maximize the profitability and effectiveness of your online business, by providing and enabling :


*   Real intelligence and profound insights into your online visitor/clientele base.


*   Identification of the most effective channels :


*   Online advertising

*   Partners and resellers

*   Keyword searches


Effectiveness measured by bottom-line outcomes, such as sales conversions, or registrations.


*   Determination of dropout rates at critical shopping or registration stages.


*   Tracking of Return on Investment on advertising, email and other promotional campaigns.


*   Capacity planning of online server resources to meet peak traffics, visitor growth and adequate response times for improved visitor experience.


*   Adoption of appropriate marketing strategies to :


*   Increase online sales (conversions)

*   Improve visitor loyalty

*   Increase visitor volume

*   Improve website content

*   Eliminate navigational bottlenecks



*   POWERFUL DATA-MINING


UniqStats provides true visitor intelligence by allowing a high degree of data-mining on the website visitor data.


Contrast this to conventional web analytic software, which does not support data-mining, or has very restrictive capabilities when it comes to targeting of very specific groups of website visitors.



*   POWERFUL QUERYING CAPABILITIES


UniqStats' powerful querying capability enables the formulation of arbitrary, complex and multi-criteria queries - much like a database querying language made possible the complex database queries.


Figure 1 shows examples of queries for a website.


Queries can combine :


*   Logical operators, such as AND, OR, NOT; this is further augmented by TIME SEQUENCE operators, for expressing time ordering.


*   Visitor attributes – e.g.


*   organization visitor comes from

*   country visitor comes from,

*   referring site,


*   Visitor navigation behaviour –


*   paths taken within the website

*   their time ordering, e.g. only those who visit Subsite A ‘immediately followed by’, ‘not followed by’, ‘sometime later followed by’, ‘sometime later NOT followed by’ Page B or Subsite B.


*   Custom visitor data – i.e. data specifically collected by the website about the visitor and stored in the visitors' cookies, such as, demographic profile or recent buying history.


*   Without additional investment, UniqStat's powerful engine is made available to (i) combine custom visitor data , as criteria in queries, as well as (ii) to process and aggregate such data.


*   Furthermore, metrics produced from combining standard and custom criteria, will still be based on the same underlying methodology. Hence, the results can be meaningfully compared with other UniqStats results.



*   POWERFUL VISITOR SEGMENTATION


With the aforementioned querying power, no other system provides the level of visitor segmentation found in UniqStats. For a given visitor segment, UniqStats will produce a set of detailed metrics, reports and analyses on the segment, providing a rich understanding of the visitor segment in question.


Hence, it is possible to obtain answers to questions such as these :


*   Those from Australia and referred by a specific website, browsed subsite A then subsite B, ventured into shopping cart, selected at least one product, but did not check out and pay.


*   Those not from Asean countries, are referred by Google, came to website and eventually made a purchase.


*   Level of traffic and visitors referred by the various advertisers and partners. Amount of interest shown while at website.


*   Actual conversion rate resulting from the traffic from various advertisers and partners.